Have you been considering redesigning your existing website or building a new e-commerce website from scratch? Well, it is time for you to start looking for some inspiring eCommerce website design ideas to spark creativity in you. Wondering how you can come up with a good eCommerce website design that fits your aesthetic? We have got your back!
If you are searching for a carefully curated collection of captivating and visually appealing e-commerce websites that strive to inspire, in addition to offering all the essential elements required to boost your growth online, then you have come to the right place. This is especially important since your goal is to convert visitors and viewers into buyers.
But with so many e-commerce websites popping up all over the internet, it is up to you to make sure that you remain ahead of the competition. After all, 33% of the global population shops online, and it is time to capitalize on your target audience.
So, if you are currently trying to figure out what your website should look like, we have some brilliant e-commerce website design ideas to get you started.
Let’s dive in!
The Best E-Commerce Website Design Ideas to Inspire You
When it comes to designing your e-commerce website, there are various factors to consider. One of the most important of these is web design, which includes several considerations. For example, you will want to aim for a design that is highly functional, easy to navigate, as well as eye-catching.
Remember, a great design does not just look good. Instead, it ensures a seamless experience to encourage visitors to perform certain actions. These range from filling out a form, adding items to their cart, or buying the hottest item.
There is no denying that designing your own e-commerce website can sometimes feel like a daunting task. It is also easy to get confused when you have numerous website design ideas for e-commerce sites out there. If you want to stand out and give your conversion rates, sales, and profits some much-needed boost, then you need to build something that is truly stunning.
The good news is that if you are looking for guidance or inspiration on how to design a website that reflects the aesthetic of your brand and is easy to navigate, you are in the right place! We have done our research and come up with a detailed list of the best e-comm site examples that you can take inspiration from. Continue reading to check these out below.
1. Skullcandy
Skullcandy has garnered popularity for its vibrant-colored audio products and an aesthetic that speaks to music lovers across the globe. Consequently, their website is reflective of their brand ethos and includes engaging and interactive content and visuals that keep website visitors hooked.
Key Takeaways of Skullcandy:
- This is a fine example of a responsive e-commerce website design idea, which incorporates motion into the elements. These enable effective communication in lieu of the brand’s devotion to offering high-quality audio.
- The content on Skullcandy’s website includes clever and catchy product descriptions to keep the viewers coming back for more.
- The use of navy blue font on a white background gives off a modern and inviting feel.
2. Zoffoli
Another e-commerce website design inspiration that you can benefit from is that of Zoffoli. The brand specializes in crafting beautiful globes and maps of the world, which reflect a deep-rooted love for adventure and travel. As you go through the website, you will realize that it cultivates this essence using a classic design, which is both user-friendly and engaging.
Key Takeaways of Zoffoli:
- The blend of Zoffoli’s interactive and classic web design uses motion to emphasize its core value, which is handmade craftsmanship.
- The content on the website is conversational and engaging. Meanwhile, the product descriptions have been curated in a thoughtful manner to draw in viewers.
- The brand creates a welcoming atmosphere for visitors with easy-to-read black font against a white background.
3. Mulberry
If you are looking for e-commerce website design ideas that exude elegance and sophistication, then Mulberry can be one of your top inspirations. It is a high-end brand that has established itself as a leader in luxurious leather goods. Moreover, the website is both striking and minimalist at the same time, which gives products the chance to shine.
Key Takeaways of Mulberry:
- From the moment you view the website, you will be in awe of how stunningly beautiful it is. The content up there is scarce, which enables viewers to focus their attention on the brand messaging.
- The visuals of the products are of top quality and enable customers to use the zoom option to get a clearer look at what they are purchasing.
- Videos of the products have been skillfully made to showcase the best features and craft a dynamic and interactive shopping experience.
4. Apple
You cannot have a list of the best e-commerce website design ideas without the symbol for simplicity and innovation. Apple’s website showcases what the brand stands for, which is advancement and minimalism. This approach paves the way for the various Apple products to take the spotlight, allowing visitors to have an enjoyable and learning browsing experience.
Key Takeaways of Apple:
- The minimalistic design of the website is visually appealing, which also makes navigation intuitive and smooth.
- The white space on the website has been optimized against a plain and simple background in order to let the products take center stage. Consequently, distractions have been minimized, allowing users to browse different products with ease.
- The product pages on the website are much like landing pages. For this reason, they showcase key features, and social proof, as well as unique selling propositions.
5. Amazon
You may be surprised to see Amazon on the list of the best e-commerce website design ideas, but you may be surprised to know that its user experience and functionality are unparalleled. Admittedly, the brand does not have a visually stunning website but it serves its purpose of providing abundant information. The best feature, however, stands to be its seamless navigation.
Key Takeaways of Amazon:
- The design of the website prioritizes providing information over a visually appealing design. This creates cognitive ease for people looking to have a rewarding shopping experience.
- The brand emphasizes personalizing the shopping experience, which makes visitors feel as if they are carrying out the activity with a friend. Amazon also proves to be helpful during the selection process with its relevant product recommendations, thereby boosting the ease of shoppers.
- The use of simple and plain black font on a white background boosts user engagement and readability.
6. Rebecca Atwood
Rebecca Atwood is a name synonymous with beautiful home décor and stunning textiles. Consequently, the brand’s website showcases a design that is both visually appealing and adaptive and successfully communicates the identity of the brand.
Key Takeaways of Rebecca Atwood:
- The seamless, responsive, and adaptive design of the brand’s website ensures that you can have a wonderful shopping experience on the device of your choosing.
- The web copy is relatable and conversational, which keeps the visitors hooked.
- Every product on display comes with a convenient and functional click-to-buy feature, which streamlines the shopping experience for everyone.
7. Burrow
Burrow is a popular name in furniture and has made a name for itself through its products that are best suited for a modern lifestyle. The good news is that this is the best design for an e-commerce website, simply because it is reflective of the simplicity of the brand. Visitors can easily enjoy the user-friendly and intuitive design, which enables them to browse the products with clarity and ease.
Key Takeaways of Burrow:
- You will be in awe of how all the images on the website are beautifully arranged on a plain white background. This shines a spotlight on each and every furniture item that you view.
- The content is engaging and catchy, which makes it fun to read the product descriptions.
- The navigation and menu are intuitive, paving the way for customers to easily search for what they want to buy.
8. Bold & Noble
Another best e-commerce website design inspiration that you will appreciate is that of Bold & Noble. The brand is all about inspiring and creative home décor, which is effectively reflected on their website. The design perfectly mirrors the ethos of the brand with a striking and engaging design that keeps visitors coming back for more.
Key Takeaways of Bold & Noble:
- The responsive design of the website makes way for viewers to scroll with ease through various products, from the second they find their way to the landing page. This saves them time and energy that would be otherwise spent on opening the menu and finding what they are looking for.
- The use of grey-colored fonts on the white background translates to a soothing visual experience for visitors.
- Feedback and reviews from the customers have been cleverly integrated right there on the landing page, which does not overwhelm or interrupt the user experience.
9. Bliss
If there is one brand that knows how to keep its audience hooked is Bliss. The good news is that its website design perfectly reflects this strategy and boosts the chances of converting visitors. Furthermore, the engaging content and playful colors of the website make browsing a fun and delightful experience.
Key Takeaways of Bliss:
- The brand has skillfully employed the use of appropriate colors to appeal to its target audience. Consequently, you will see Millennial pink, Gen Z yellow, and baby blue all over its website.
- Another reason why Bliss should be one of your go-to e-commerce website design ideas is the wording it uses for section titles, buttons, and form descriptions. This helps create a welcoming and inviting atmosphere, almost as if you are conversing with a friend.
- You will find various micro-copies all over the website, which project a friendly and fun brand personality.
10. UD Bikes
UD Bikes is a well-known name in the market for bikes. It boasts products of exceptional quality that can emerge victorious in the rugged challenges of the urban streets in Europe.
The sturdiness of its bikes is effectively reflected in the design of its website, which uses dynamic visuals and similar elements to shine the spotlight on its unique selling proposition. You will be pleasantly surprised by the website’s engaging and energetic design, which speaks to its adventurous and thrill-seeking target audience.
Key Takeaways of UD Bikes:
- The website employs the use of motion to mirror UD Bike’s focus on sturdy and robust bikes.
- The dynamic elements boost the user experience and include text that shifts horizontally while bike frames pop into view.
- The high-resolution and good-quality product photography brings attention to the sophistication and durability of the bikes.
11. HUMON
A brand that specializes in providing muscle oxygen sensor trackers, HUMON has made strides in the field. Moreover, its website design aligns with its ethos and allows it to effectively and simply showcase the benefits and capabilities of its product.
Key Takeaways of HUMON:
- When you visit the website, you will be stunned by the visual product showcase, which uses minimalistic design to demonstrate how the sensor’s components come together to function.
- The key benefits of the muscle oxygen sensor trackers have been prominently highlighted to enhance the understanding of the users and visitors.
- The brand has made significant efforts to offer a compelling e-commerce experience with every aspect of its design. This includes product details and testimonials, allowing you to turn to HUMON’s website for e-commerce website design ideas.
12. Away
If you are searching for a user-friendly and interactive e-commerce store to take inspiration from, then Away can be one of your e-commerce website design ideas. It does a fantastic job of presenting the bags and pieces of luggage of the brand, which targets modern travelers.
Key Takeaways of Away:
- The website showcases high-quality images of every product, which paves the way for an immersive and enjoyable browsing experience.
- The purchasing and checkout process is straightforward, which makes shopping a breeze and boosts the overall user experience.
- The website design is reflective of the brand’s commitment to functionality and simplicity, which appropriately appeals to the travelers of today.
13. ThirdLove
At first glance, ThirdLove may seem like a simple online underwear retailer, but there is more to the brand than meets the eye. The brand fosters a community among women from all walks of life who belong to different and diverse backgrounds.
Consequently, the e-commerce store showcases a shopping experience and product photography that aims to genuinely address the underwear needs of women. At the end of the day, it helps promote a welcoming and non-judgmental atmosphere, which resonates with its target audience.
Key Takeaways of ThirdLove:
- The website offers an open space that focuses on understanding and comfort of its target audience.
- The product imagery highlights each and every piece in an effective manner and makes it easier for customers to find what they are looking for.
- The community-oriented image of the brand sets the brand apart in a market that is littered with lingerie retailers.
14. Dollar Shave Club
If you want to try your hand at humor with your website, then you have to check out Dollar Shave Club. With its straightforward service and humorous branding, the brand offers a transformative and fun shopping experience. Moreover, the e-commerce platform is also known for effectively communicating the subscription model it follows.
Key Takeaways of Dollar Shave Club:
- The platform is user-friendly and intuitive, which guides customers to seamlessly navigate and make shopping a stress-free experience.
- The website has numerous engaging and funny ads, which are an ode to the personality of the brand.
- The design employs effective communication to inform visitors of its subscription service, thereby appealing to a larger audience base.
15. Goorin
Goorin has made a name for itself for its distinct and stunning hats, which are reflective of its mobile-friendly layout.
Key Takeaways of Goorin:
- The brand’s website boasts a mobile-friendly design, which makes it accessible to various users, especially those who enjoy shopping on their phones.
- The Services & More page includes relevant and informative content to help educate customers on how they can search for their appropriate hat size. Consequently, users are able to easily make their way through the sales funnel and enhance their shopping journey.
16. Zenni
One of the standout e-commerce website designs to consider is Zenni. This lively platform expertly leverages the power of augmented reality (AR) through which users can see how the glasses look on before purchasing them through their own device.
Key Takeaways of Salty K:
- Virtual Try-On for visitors to use AR to see glasses on before buying.
- Homepage Categories to easily view all products at a glance.
- A search function that makes it easy to search relevant items with autocomplete and image suggestions.
17. Bose
Bose has a wide audience, which includes both private and commercial users. On this note, the brand has done an excellent job of appealing to its dynamic customer base through its high-quality and innovative audio products.
These are brilliantly showcased on its website through various product categories in a seamless and user-friendly manner, appealing to both B2C and B2B markets at the same time.
Key Takeaways of Bose:
- The layout of this website has been arranged in a manner to make it easier and quicker for customers to find what they need.
- Every product category has been clearly defined to facilitate smooth navigation.
- The website design effectively aligns with the commitment of the brand to innovation and quality.
18. Target
A household name, Target does not disappoint with its e-commerce store. The layout of the website is highly functional, which makes it one of the go-to e-commerce website design ideas for many.
Consequently, the simple and organized structure of the site promotes a simple shopping experience. One of the best parts is that you can browse a vast selection of items without feeling overwhelmed, thanks to the intuitive design of the store.
Key Takeaways of Target:
- The layout of this website has been arranged in a manner to make it easier and quicker for customers to find what they need.
- Every product category has been clearly defined to facilitate smooth navigation.
- The website design effectively aligns with the commitment of the brand to innovation and quality.
19. MVMT Watches
MVMT Watches is the embodiment of minimalist design, which is mirrored in its e-commerce website. The brand grants center stage to the features it offers, which include various customer incentives, like free shipping. This makes it easier for visitors to discover exactly what they are looking for.
Key Takeaways of MVMT Watches:
- The minimalist layout is akin to the design and style of the watches, which promotes a sense of sophistication and elegance.
- Product filters boost the shopping experience and pave the way for customers to refine and refocus their searches.
- Incentives are communicated effectively and clearly to entice potential buyers.
20. Peloton
If you are searching for e-commerce website design ideas in a brand that has revolutionized fitness at home, then you have come to the right place. The premium indoor cycling brand Peloton is changing the way people exercise at home and offering exciting spin class subscriptions.
On this note, the website exudes simplicity and elegance, thereby providing customers with all the information they need to make smart decisions when it comes to purchases.
Key Takeaways of MVMT Watches:
- The website features simple and straightforward navigation to guide customers effortlessly.
- Information is concise and clear, which enables a smooth shopping experience.
- The overall website design is reflective of the brand’s dedication to fitness innovation and quality.
21. Bugaboo
New parents often flock to Bugaboo’s store for its lightweight and sleek strollers and relevant accessories. The user-friendly menu of the brand showcases clear details of the products and different offerings. This includes a 100-day trial, outlet centers, spare parts, and more to capture the attention of customers.
Key Takeaways of Bugaboo:
- The website has an interactive and intuitive menu to simplify the process of product discovery.
- Clear and concise information related to the policies of Bugaboo has been included on the website to build trust.
- The website design is reflective of the brand’s ethos of a practical and modern approach to parenthood.
The Importance of Developing An E-Commerce Website
It is not possible for businesses to flourish without a strong online presence in today’s digital world. On this note, you cannot run a successful online business without developing a functional and visually aesthetic e-commerce store.
Still on the fence? Well, here are a couple of reasons to convince you to take inspiration from e-commerce website design ideas and set up your own. Let’s take a closer look!
1. It Sets the Tone with Your Customers
In a time when everything has gone digital, a brand’s website usually serves as the first point of contact for new visitors.
Therefore, a well-developed website with the right elements can help you leave a lasting and positive impression. This could be the push that potential customers need to explore what you have to offer and stay for prolonged periods.
2. It Enhances the Experience of Visitors
If you want to successfully convert your leads into sales, then what you need is a seamless user experience. An intuitive and responsive web design will ensure that your site runs smoothly and enables users to easily navigate. This will lead them to what they are shopping for in a manner that saves them time and energy.
3. It Helps Aid Your Devised SEO Strategy
There is no denying that effective and creative website design ideas go hand in hand with any SEO strategy. Various elements come into play in such cases, which include hyperlinks, page speed, URLs, and coding. All of these blend together to help you rank well on the search engine result pages and bring in visitors in droves.
4. It Allows You to Set Yourself Apart
The market has become crowded with everyone trying to get ahead in this digital era. Thus, it falls on you to take inspiration from some of the best e-commerce website design ideas and set yourself apart from the rest.
Consequently, a high-quality and modern website has become the need of the hour, which attracts greater traffic and helps you outshine your competitors.
The Top E-Commerce Website Design Trends
It is a known fact that the e-commerce landscape is dynamic and, therefore, constantly evolving. In such cases, it is up to you to keep up with the trends to remain relatable and relevant. If you are unsure of what these are, you have landed in the right place.
Below are some of the top e-commerce website design trends to keep an eye out for in the upcoming year.
1. Mobile-Friendly Design
Did you know that 50% of people who use smartphones are more likely to use their device to shop or browse a website simply because they do not want to download the app? This goes to show just how crucial a mobile-first website design is for your e-commerce platform or store.
A mobile-friendly design enables every interaction to be intuitive and allows users to search for their favorite products, add them to their carts, and check out, all through their phones.
2. Hyper-Personalization
The use of cookies paves the way for brands to put customer data to good use, which includes purchase patterns and browsing history. This information can then be used to offer tailored promotions and product suggestions, thereby increasing the chances of conversions.
The use of this personalized approach can help create a more enjoyable and engaging shopping experience that resonates with your individual customers.
3. Catalogue Sharing
A surefire way to re-engage visitors and give them a much-needed push to return to your website would be by creating customized product catalogs. These would be based on their browsing history and then shared via email to help customers refocus.
As you highlight relevant products, you will be able to capture the interest of your customers in a seamless and effective manner.
4. Voice Search
The widespread need for greater ease of use has led to the rising popularity of voice search. In fact, 30% of internet users aged between 16 and 64 use voice assistants every week across the globe until now in 2024.
It is a convenient and hands-free way to interact with technology and it enhances the user experience, as well. Therefore, it is up to you to incorporate this feature, as you may notice the same when searching for e-commerce website design ideas.
As a result, voice search can offer personalized recommendations to your customers, keeping them coming back for more.
5. Updates In Real-Time
The use of WhatsApp to provide customer support and order updates has completely revolutionized the modern shopping experience.
Potential and existing customers will appreciate receiving updates in real-time with respect to their orders, which will keep them engaged and informed throughout the process.
6. Seamless Navigation
Smooth navigation aims to transform the traditional shopping experience into a welcoming and interactive journey. It allows users to virtually explore different stories and interact with 3D models of various products, all the while sitting in their bed and enjoying a snack.
By using this as one of your brilliant e-commerce website design ideas, you will be able to make room for a memorable and engaging shopping experience for your customers.
7. Sophisticated Chatbots
AI chatbots have changed the way visitors interact with different e-commerce stores and platforms. They have a wide range of functions, which include providing instant answers to queries, helping with decision-making, aiding in tracking orders, and more. All of this contributes to a seamless customer experience.
Ready to Put Your E-commerce Website Design Ideas To Good Use?
As you may have already guessed, designing your own e-commerce website can be a tricky task, which comes with various moving parts. Thus, it can feel pretty overwhelming with different factors and elements to consider.
From ensuring seamless functionality to crafting a visually appealing layout, every detail is essential. Hopefully, you may have found some inspiration in the e-commerce website design ideas above to create a stunning and functional site of your own.
Keep in mind that the ultimate goal is not just to create a visually appealing website. Hiring a local SEO service provider can help optimize your site for search engines, ensuring it effectively reaches your target audience. Your focus should be on designing a website that generates leads, drives sales, and boosts conversion rates. A well-designed site goes beyond aesthetics, offering visitors a seamless and enjoyable shopping experience. Good luck!
Citations:
2. Juviler, J. (2022, July 12). 19 Stats that Make the Case for Mobile Optimization on Your Website.
