The rapid growth of ecommerce, accelerated by recent global events, has created both opportunities and challenges. Global ecommerce sales are projected to reach $6.3 trillion by 2024, offering significant potential for small businesses to expand their reach and revenue.
However, establishing an online store presents its own set of challenges. With numerous ecommerce platforms available, selecting the right one can be daunting. The wrong choice may result in wasted resources and missed opportunities, while the right choice can propel a business to new heights.
After reviewing over 20+ ecommerce platforms and helping 500+ small businesses launch online stores over the past decade, I’ve boiled down the key points in this guide. It focuses on the top 10 website builders that consistently deliver results for entrepreneurs on a budget. Drawing from real-world data and success stories, this resource aims to save you time and money by steering you towards solutions that offer the best value for small business growth.
The guide explores the best ecommerce website builders for small business needs, focusing on platforms that are:
- Affordable: Catering to various budget constraints.
- User-friendly: Accessible to users without extensive technical expertise.
- Feature-rich: Offering robust capabilities to support business growth.
What to Look for in an Ecommerce Website Builder for Small Business
When choosing an ecommerce website builder for small business, keep these key factors in mind:
1) User-friendliness
Look for platforms with:
- Simple setup processes
- Intuitive dashboards
- Ready-made templates
You shouldn’t need a computer science degree to build your store.
2) Scalability
Pick a builder that grows with you. As your business expands, you’ll want options to:
- Add more products
- Handle increased traffic
- Access advanced features
3) Affordability
Small businesses need budget-friendly solutions. Compare pricing plans and look for:
- Free trials
- Reasonable monthly fees
- No hidden costs
4) Essential Features
Make sure your chosen platform offers:
- Secure payment processing
- Inventory management tools
- Shipping integrations
- Basic SEO capabilities
5) Support & Security
Don’t underestimate the importance of:
- Responsive customer service
- SSL certificates
- PCI compliance for secure payments
The right ecommerce builder will make launching your online store a breeze. Take time to assess your needs and compare options before deciding. If you are concerned about affordable website design, our expert website designer and consultant will guide you to build your super store.
Comparison Table: Top Ecommerce Builders for Small Business
Before we dive into the details, here’s a quick comparison of our top picks:
| Builder | Best For | Starting Price | Free Trial |
|---|---|---|---|
| Shopify | Overall ecommerce | $29/month | 14 days |
| Wix | Design flexibility | $27/month | 14 days |
| BigCommerce | Scalability | $29.95/month | 15 days |
| WooCommerce | WordPress users | Free (+ hosting) | N/A |
| Squarespace | Aesthetics | $23/month | 14 days |
| Weebly | Beginners | $9/month | Free plan |
| Zyro | Budget-friendly | $8.99/month | 30 days |
| GoDaddy | Quick setup | $24.99/month | 30 days |
| Ecwid | Existing sites | Free plan available | 15 days |
| Shift4Shop | US-based businesses | Free (with Shift4) | N/A |
Now, let’s take a closer look at each of these best website builders for small business ecommerce needs.
#1. Shopify: The All-in-One Ecommerce Powerhouse for Growing Small Businesses
Shopify is a leading e-commerce platform that caters to businesses of all sizes. It’s particularly well-suited for small businesses looking to establish a strong online presence and scale up over time. With its user-friendly interface and comprehensive feature set, Shopify has become a go-to choice for entrepreneurs who want a reliable and powerful e-commerce solution. Currently, over 5.46 million e-commerce stores are built on Shopify, with approximately 4.47 million daily active users engaging with the platform as of 2024.
Key Features:
- Intuitive drag-and-drop store builder for easy customization
- 100+ professional, mobile-responsive themes to choose from
- Built-in payment processing with Shopify Payments
- Extensive app store with 6,000+ integrations for added functionality
- Multichannel selling capabilities (Facebook, Instagram, Amazon, etc.)
- Robust inventory management system
- Abandoned cart recovery
- SEO tools and blogging platform
- 24/7 customer support via phone, email, and live chat
Pros
- Extremely user-friendly interface, even for tech novices
- Powerful and scalable platform that grows with your business
- Excellent, round-the-clock customer support
- Large app ecosystem for extended functionality
- Built-in tools for marketing and SEO
Cons
- Additional transaction fees unless using Shopify Payments
- Advanced features and apps can increase monthly costs significantly
- Limited content flexibility compared to some website builders
- Blog features are basic compared to dedicated blogging platforms
Pricing
| Plan | Price (Monthly) | Features |
|---|---|---|
| Basic Shopify | $29 | Basic reports, 2 staff accounts, up to 4 inventory locations |
| Shopify | $79 | Professional reports, 5 staff accounts, up to 5 inventory locations |
| Advanced Shopify | $299 | Advanced reports, 15 staff accounts, up to 8 inventory locations |
All plans include unlimited products, 24/7 support, and abandoned cart recovery.
Who Should Use Shopify?
Shopify is ideal for:
- Small businesses planning to scale up quickly
- Entrepreneurs who need a reliable, all-in-one ecommerce solution
- Store owners requiring robust inventory management across multiple locations
- Businesses looking to sell across multiple channels (website, social media, marketplaces)
- Those who value strong customer support and a large app ecosystem
What Users Say
“As a small business owner with limited tech skills, Shopify has been a game-changer. I was able to set up my store quickly, and their support team is always there when I need help. The platform has grown with my business, and I love how easy it is to manage inventory across my online and physical stores.” – Sarah, boutique owner
“Shopify’s app store is incredible. Whatever functionality I need, there’s usually an app for it. It’s made customizing my store to fit my unique business needs so much easier.” – Mike, electronics retailer
Shopify consistently ranks as a top choice in the best ecommerce website builder for small business category. Its combination of ease of use, scalability, and comprehensive features makes it a solid foundation for small businesses serious about ecommerce success.
#2. Wix Ecommerce: Flexible Design-Focused Platform for Creative Small Businesses
Wix Ecommerce is part of the larger Wix website building platform, known for its intuitive drag-and-drop interface and design flexibility. It’s an excellent choice for small businesses that want creative control over their online store’s look and feel while still having access to robust e-commerce features. Currently, over 2.1 million live websites utilize Wix’s e-commerce solution, making it a popular choice among small business owners looking to establish their online presence.
Key Features:
- True drag-and-drop editor for ultimate design flexibility
- 500+ designer-made templates, with 80+ specific to online stores
- Built-in email marketing tools
- Customizable product galleries and layouts
- Abandoned cart recovery emails
- Multi-currency support
- Digital product selling capabilities
- Mobile-optimized checkout
- AI-powered Wix ADI (Artificial Design Intelligence) for quick store setup
- Wix Owner mobile app for on-the-go store management
Pros
- Unparalleled design flexibility and customization options
- User-friendly interface suitable for beginners
- No transaction fees on any plan
- Strong built-in marketing and SEO tools
- Ability to easily add a blog to your store
Cons
- Can’t switch templates once your site is live
- Advanced ecommerce features only available on higher-tier plans
- Limited scalability for very large inventories
- Product options and variants are more limited than some competitors
Pricing
| Plan | Price (Monthly) | Features |
|---|---|---|
| Business Basic | $27 | 20GB storage, free domain for 1 year, remove Wix ads |
| Business Unlimited | $32 | 35GB storage, professional logo, social media logo files |
| Business VIP | $59 | 50GB storage, priority customer care, customized reports |
All plans include unlimited products, abandoned cart recovery, and customer accounts.
Who Should Use Wix Ecommerce?
Wix Ecommerce is perfect for:
- Creative small businesses that prioritize unique design and branding
- Entrepreneurs who want an easy-to-use platform with a gentle learning curve
- Small to medium-sized stores with modest inventory needs
- Businesses that want to combine a blog or portfolio with their online store
- Those who appreciate having marketing and SEO tools built into their platform
What Users Say
“I love how much control Wix gives me over my store’s design. As an artist, it’s crucial that my online shop reflects my brand perfectly. Wix lets me create exactly the look I want without needing to know any code.” – Emma, jewelry designer
“The Wix mobile app is a lifesaver. I can manage orders, update products, and even chat with customers right from my phone. It’s perfect for my busy lifestyle.” – Tom, vintage clothing retailer
Wix Ecommerce stands out as one of the best website builders for small business ecommerce needs, especially for those who prioritize design flexibility and ease of use. Its blend of creative freedom and solid ecommerce features makes it a top choice for small businesses looking to create a unique and functional online store.
#3. BigCommerce: Scalable and Feature-Rich Platform for Growing Small Businesses
BigCommerce is a robust e-commerce platform that caters to businesses of all sizes, particularly small businesses with big ambitions. Known for its scalability and extensive feature set, BigCommerce offers a powerful solution for stores looking to grow and expand their online presence. Currently, over 95,000 merchants utilize BigCommerce, with a total gross merchandise volume exceeding $5 billion, highlighting its effectiveness and popularity among businesses aiming for significant online growth.
Key Features:
- Responsive themes optimized for mobile shopping
- Multi-channel selling (Amazon, eBay, Facebook, Instagram, etc.)
- Built-in SEO tools and features
- Abandoned cart saver
- Product filtering and search capabilities
- Real-time shipping quotes
- Customer groups and segmentation
- 65+ payment gateways with no additional transaction fees
- Single-page checkout for improved conversion rates
- Advanced product options and customizations
Pros
- Highly scalable platform that can handle large inventories
- Extensive built-in features reduce reliance on third-party apps
- No transaction fees on any plan
- Strong SEO tools and capabilities
- Excellent multi-channel selling options
Cons
- Steeper learning curve compared to some competitors
- Limited free themes (12 as of 2024)
- Annual sales limits on lower-tier plans
- Can be overkill for very small businesses or those just starting out
Pricing
| Plan | Price (Monthly) | Features |
|---|---|---|
| Standard | $29.95 | Up to $50k in online sales/year, unlimited products |
| Plus | $79.95 | Up to $180k in online sales/year, customer groups & segmentation |
| Pro | $299.95 | Up to $400k in online sales/year, Google customer reviews |
| Enterprise | Custom pricing | Unlimited online sales, priority support, custom integrations |
All plans include responsive websites, 24/7 support, and no transaction fees.
Who Should Use BigCommerce?
BigCommerce is ideal for:
- Small businesses with plans for rapid growth
- Stores with large or complex inventories
- Businesses looking to sell across multiple channels
- Companies that need advanced product customization options
- Those who want a feature-rich platform without relying heavily on apps
What Users Say
“We started small but knew we wanted to grow fast. BigCommerce has been perfect for us. We haven’t outgrown a single feature, and their SEO tools have really helped us get noticed online.” – Alex, electronics retailer
“The ability to customize our products extensively without needing extra apps has been a game-changer. It’s saved us money and headaches.” – Lisa, custom apparel shop owner
BigCommerce stands out as one of the best ecommerce website builders for small business needs, especially for those with an eye on significant growth. Its combination of scalability, built-in features, and multi-channel selling capabilities make it a solid choice for ambitious small businesses ready to make a big impact in the ecommerce world.
#4. WooCommerce: Flexible Open-Source Solution for WordPress-Savvy Small Businesses
WooCommerce is a popular open-source e-commerce plugin designed specifically for WordPress websites. It’s an excellent choice for small businesses already familiar with WordPress or those who want complete control over their online store’s functionality and appearance. Currently, over 6.5 million websites are powered by WooCommerce, making it one of the leading e-commerce solutions available globally.
Key Features
- Seamless integration with WordPress
- Extensive customization options through themes and plugins
- Unlimited products and categories
- Built-in blogging functionality
- Flexible shipping options, including live rates
- Support for both physical and digital products
- One-page checkout for improved conversion rates
- Customer account areas
- Inventory management tools
- SEO-friendly structure
- Extensive payment gateway options
- Mobile-responsive designs
Pros
- Free to install and use (though hosting and some extensions cost money)
- Highly customizable and flexible
- Large community for support and resources
- Integrates well with existing WordPress sites
- Scales easily as your business grows
- Full control over your data and store
Cons
- Requires more technical knowledge than some all-in-one solutions
- Can become complex with many plugins installed
- Responsibility for updates and security falls on the store owner
- Costs can add up with premium themes, plugins, and hosting
- No centralized support system (though many hosts offer WooCommerce support)
Pricing
WooCommerce itself is free, but you’ll need to factor in these costs:
| Item | Estimated Cost |
|---|---|
| WordPress Hosting | $5 – $25+ /month |
| Domain Name | $10 – $15 /year |
| SSL Certificate | Often free with hosting |
| Premium Theme | $0 – $200 (one-time) |
| Premium Plugins | $0 – $250+ /year |
Total costs vary widely based on your specific needs and choices.
Who Should Use WooCommerce?
WooCommerce is perfect for:
- Small businesses already using WordPress for their website
- Tech-savvy entrepreneurs who want full control over their online store
- Businesses with unique requirements that need a highly customizable solution
- Those who prefer open-source software and community support
- Companies looking to keep costs low while maintaining flexibility
What Users Say
“As a developer, I love the control WooCommerce gives me. I can customize every aspect of my clients’ stores to fit their exact needs. The learning curve is worth it for the flexibility.” – Mark, web developer and shop owner
“We started with a simple WordPress blog and easily added ecommerce functionality with WooCommerce. It’s grown with us every step of the way, and we’ve never felt limited by the platform.” – Sarah, boutique bookstore owner
WooCommerce stands out as one of the best free ecommerce website builders for small business, especially for those comfortable with WordPress. Its combination of cost-effectiveness, flexibility, and scalability makes it a powerful choice for small businesses willing to invest some time in learning the platform. While it may require more setup and maintenance than some all-in-one solutions, WooCommerce offers unparalleled customization options for businesses looking to create a truly unique online store.
#5. Squarespace: Sleek and Stylish Platform for Design-Conscious Small Businesses
Squarespace is renowned for its stunning, professionally designed templates and intuitive interface. It’s an excellent choice for small businesses that prioritize aesthetics and want a polished, sophisticated look for their online store without needing design expertise. Currently, over 4.9 million unique subscriptions are associated with Squarespace, and it powers approximately 314,000 active online stores, showcasing its strong appeal among small business owners and entrepreneurs looking for an effective e-commerce solution.
Key Features
- Beautiful, mobile-responsive templates
- Visual, drag-and-drop website editor
- Integrated blogging platform
- Built-in email marketing tools
- Instagram shopping integration
- Abandoned cart recovery
- Gift cards and digital gift options
- Subscription model support
- Real-time shipping estimates
- Point of Sale (POS) system for in-person sales
- SEO tools and features
- Professional product image tools
Pros
- Exceptionally stylish and modern designs
- User-friendly interface suitable for beginners
- All-in-one platform with no need for plugins
- Strong blogging capabilities alongside ecommerce
- Excellent image management tools
- No transaction fees on higher-tier plans
Cons
- Fewer customization options compared to some competitors
- Limited payment gateway options
- Can be pricier than some alternatives
- Fewer third-party integrations are available
- The learning curve for some advanced features
| Plan | Price (Monthly) | Features |
|---|---|---|
| Business | $23 | 3% transaction fee, basic ecommerce features |
| Basic Commerce | $27 | 0% transaction fee, customer accounts, POS |
| Advanced Commerce | $49 | Advanced shipping, subscriptions, abandoned cart recovery |
All plans include unlimited products, SSL security, and 24/7 customer support.
Who Should Use Squarespace?
Squarespace is ideal for:
- Small businesses that prioritize visual appeal and branding
- Creative professionals selling products or services
- Companies that want to combine a portfolio or blog with their store
- Those who appreciate an all-in-one solution without the need for plugins
- Businesses that don’t require complex customizations
- Entrepreneurs who value ease of use and clean design
What Users Say
“Squarespace made creating a beautiful online store so easy. As a photographer, I needed my site to showcase my work and sell prints. Squarespace does both perfectly.” – Emily, professional photographer
“I love how professional our store looks with Squarespace. The templates are modern and sleek, and I didn’t need to hire a designer to make our site look great.” – James, boutique clothing store owner
Squarespace stands out as one of the best website builders for small business ecommerce needs, especially for those who prioritize design and simplicity. Its combination of beautiful templates, user-friendly interface, and solid ecommerce features makes it an excellent choice for small businesses looking to create a visually impressive online store quickly and easily.
While it may not offer the extensive customization options of some competitors, Squarespace excels in providing a streamlined, professional-looking ecommerce solution that can help small businesses stand out in a crowded online marketplace. Its integrated marketing tools and blogging platform also make it a great all-in-one option for businesses looking to grow their online presence beyond just selling products.
#6. Weebly (by Square): User-Friendly and Affordable Option for Small Business Beginners
Weebly, now owned by payment processing giant Square, is a straightforward and budget-friendly e-commerce website builder. It’s particularly well-suited for small businesses and entrepreneurs who are just starting their online journey and want a simple, no-fuss solution to get their store up and running quickly. Currently, over 50 million users have utilized Weebly to create their websites, with more than 1 million online stores established on the platform, highlighting its popularity among small business owners looking for an accessible e-commerce solution.
Key Features
- Drag-and-drop website builder
- Responsive themes for mobile optimization
- Integrated shopping cart and secure checkout
- Inventory tracking and management
- Automatic tax calculator
- Digital gift cards
- Abandoned cart emails
- SEO tools and features
- Product search and filtering options
- Coupon code creation
- Square POS integration for in-person sales
- Social media integration
- Email marketing tools
Pros
- Very user-friendly interface, ideal for beginners
- Affordable pricing plans
- Strong integration with Square for payments and POS
- Free plan available to test the platform
- Decent selection of responsive themes
- No transaction fees on higher-tier plans
Cons
- Limited design customization compared to some competitors
- Fewer advanced ecommerce features than specialized platforms
- Some key features only available on higher-tier plans
- Limited app market for extending functionality
- Email and chat support only (no phone support)
| Plan | Price (Monthly) | Features |
|---|---|---|
| Free | $0 | Basic features, Weebly branding |
| Personal | $6 | Connect custom domain, 500MB storage |
| Professional | $12 | Unlimited storage, remove Weebly ads |
| Performance | $26 | All ecommerce features, abandoned cart emails |
All paid plans include SSL security and a free domain for the first year.
Who Should Use Weebly?
Weebly is perfect for:
- Small businesses just starting their online presence
- Entrepreneurs with limited technical skills
- Those on a tight budget looking for an affordable solution
- Businesses that want to integrate online and in-person sales through Square
- Small stores with simple product offerings
- Those who prioritize ease of use over advanced features
What Users Say
“As someone with zero coding experience, Weebly was a lifesaver. I had my online craft store up and running in a weekend. It’s so easy to use!” – Maria, handmade jewelry seller
“The integration with Square is fantastic. I can easily manage both my physical and online store from one dashboard. It’s made expanding my business so much simpler.” – Tom, local bakery owner
Weebly stands out as one of the best free ecommerce website builders for small business, especially for those just starting out. Its combination of user-friendliness, affordability, and integration with Square’s payment processing makes it an attractive option for small businesses looking to establish an online presence without breaking the bank.
While it may lack some of the advanced features and customization options of more specialized ecommerce platforms, Weebly’s simplicity and ease of use make it an excellent choice for beginners or small businesses with straightforward online selling needs. The platform’s evolution under Square’s ownership also promises continued improvements and tighter integration with point-of-sale systems, making it a solid choice for businesses that combine online and offline sales.
#7. Zyro: Affordable AI-Powered Platform for Budget-Conscious Small Businesses
Zyro is a relatively new player in the e-commerce website builder market, but it’s quickly gaining attention for its combination of affordability, ease of use, and AI-powered features. It’s an excellent choice for small businesses and entrepreneurs who want to create a professional-looking online store without breaking the bank or needing extensive technical skills. Currently, over 1 million users are utilizing Zyro to build their online stores, highlighting its growing popularity among small business owners.
Key Features
- Intuitive drag-and-drop website builder
- AI-powered tools for content generation and logo design
- Mobile-responsive templates
- Built-in SEO tools
- Free domain for one year (on annual plans)
- Unlimited bandwidth and storage
- Multi-language stores
- Integration with popular marketplaces (Amazon, Facebook, Instagram)
- 24/7 customer support
- SSL security
- Abandoned cart recovery
- Gift cards and discount codes
- Multiple payment options including PayPal and Stripe
- AI-driven heatmaps for visitor behavior analysis
Pros
- Very affordable pricing plans
- User-friendly interface suitable for beginners
- Unique AI-powered features for content and design assistance
- Fast loading speeds
- No transaction fees
- Generous storage and bandwidth allowances
Cons
- Fewer templates compared to some competitors
- Limited advanced ecommerce features
- Smaller app marketplace for extending functionality
- Less flexibility for complex customizations
- Relatively new platform, so fewer third-party integrations
| Plan | Price (Monthly) | Features |
|---|---|---|
| Website | $2.90 | Basic website features, no ecommerce |
| Business | $4.90 | 100 products, 1% commission |
| Online Store | $8.90 | Unlimited products, 0% commission |
| Advanced Store | $15.90 | Amazon integration, abandoned cart recovery |
All plans include free hosting, SSL security, and 24/7 customer support. Prices are based on annual billing.
Who Should Use Zyro?
Zyro is ideal for:
- Small businesses on a tight budget
- Entrepreneurs just starting their online journey
- Those who appreciate AI assistance in content creation and design
- Businesses with straightforward ecommerce needs
- Users who prioritize ease of use and quick setup
- Small stores looking to expand to multiple sales channels
What Users Say
“I was amazed at how quickly I could set up my store with Zyro. The AI tools really helped me create professional-looking content without hiring a copywriter.” – Lisa, handmade soap seller
“For the price, Zyro offers incredible value. I got my online boutique up and running for less than I spend on coffee each month. It’s perfect for small businesses like mine.” – Alex, vintage clothing retailer
Zyro stands out as one of the best ecommerce website builders for small business owners on a budget. Its combination of affordability, user-friendliness, and innovative AI features makes it an attractive option for entrepreneurs looking to establish an online presence without significant financial investment.
While it may not offer the extensive features of some more established platforms, Zyro’s simplicity and cost-effectiveness make it an excellent choice for small businesses with straightforward ecommerce needs. The platform’s AI-powered tools also provide a unique advantage, helping users create professional-looking stores even without design or copywriting expertise. As Zyro continues to evolve and add features, it’s likely to become an increasingly compelling option in the ecommerce website builder market.
#8. GoDaddy Ecommerce: Quick and Easy Setup for Time-Pressed Small Business Owners
GoDaddy, primarily known for domain registration and hosting, also offers a robust e-commerce website builder. GoDaddy Ecommerce is designed for small business owners who want to get their online store up and running quickly, with minimal fuss and technical know-how required. Currently, there are approximately 164,934 live stores using the GoDaddy Online Store platform, showcasing its appeal among small to medium-sized businesses looking for a straightforward e-commerce solution.
Key Features
- Intuitive website builder with pre-built sections
- Mobile-responsive themes
- Built-in SEO tools and SSL security
- Abandoned cart recovery
- Social media integration and selling
- Email marketing tools
- Product variations and inventory management
- Multiple payment options including PayPal and Square
- Real-time shipping rates
- Marketplace selling (Amazon, Etsy, eBay, Walmart)
- Gift cards and discount codes
- 24/7 customer support
- Integration with GoDaddy’s domain and hosting services
Pros
- Extremely fast and easy setup process
- All-in-one solution (domain, hosting, and store builder)
- 24/7 customer support with all plans
- Good integration with other GoDaddy services
- Built-in marketing and SEO tools
- No transaction fees
Cons
- Limited design customization options
- Fewer themes compared to some competitors
- Some advanced features only available on higher-tier plans
- Limited third-party app integrations
- Can be more expensive than some alternatives
| Plan | Price (Monthly) | Features |
|---|---|---|
| Basic | $14.99 | Up to 100 products, PayPal payments |
| Premium | $19.99 | Up to 2,500 products, additional payment options |
| Commerce | $29.99 | Unlimited products, real-time shipping rates |
| Commerce Plus | $44.99 | Advanced shipping options, marketplace integrations |
All plans include SSL security, 24/7 support, and no transaction fees. Prices are based on annual billing.
Who Should Use GoDaddy Ecommerce?
GoDaddy Ecommerce is perfect for:
- Small business owners who need to launch quickly
- Those who prefer an all-in-one solution (domain, hosting, and store)
- Entrepreneurs with limited technical skills
- Businesses that value 24/7 customer support
- Those already using other GoDaddy services
- Small to medium-sized stores with straightforward product offerings
What Users Say
“I needed to get my store online fast, and GoDaddy made it incredibly easy. Within a day, I had a professional-looking site ready to take orders.” – Mike, sports memorabilia seller
“As someone who’s not tech-savvy, I appreciate how GoDaddy handles everything from my domain to my online store. Their customer support has been invaluable.” – Sarah, boutique owner
GoDaddy Ecommerce stands out as one of the best ecommerce website builders for small business owners who prioritize speed and simplicity. Its straightforward approach and integration with GoDaddy’s other services make it an attractive option for those who want a no-fuss solution to get their products online quickly.
While it may lack some of the advanced customization options and extensive feature sets of more specialized ecommerce platforms, GoDaddy Ecommerce’s ease of use and comprehensive support make it a solid choice for small businesses looking to establish an online presence without a steep learning curve. The platform’s built-in marketing and SEO tools also provide valuable assistance for businesses looking to grow their online visibility and sales.
#9. Ecwid: Versatile Add-On Solution for Existing Websites and Multi-Channel Sellers
Ecwid is a unique player in the e-commerce space, offering a flexible solution that can be easily integrated into existing websites or used as a standalone online store. It’s particularly well-suited for small businesses that already have a web presence or those looking to sell across multiple platforms and channels. Currently, over 897,000 online stores utilize Ecwid, reflecting its popularity among small to medium-sized enterprises seeking an effective way to manage their online sales.
Key Features
- Easy integration with existing websites (WordPress, Wix, Weebly, etc.)
- Responsive design for mobile shopping
- Multi-channel selling (Facebook, Instagram, Amazon, eBay)
- Automatic language translation for global selling
- Real-time shipping calculations
- Abandoned cart recovery
- Digital product support
- SEO tools and customizable metadata
- Product filters and search functionality
- Point of Sale (POS) system for in-person sales
- Customizable tax settings
- Automated email marketing tools
- Inventory tracking across all sales channels
Pros
- Can be added to existing websites without redesign
- Offers a free plan for small catalogs
- Strong multi-channel selling capabilities
- Easy to use with a gentle learning curve
- No transaction fees on any plan
- Supports selling in multiple currencies
Cons
- Limited design customization compared to full website builders
- Some key features only available on higher-tier plans
- Can be more expensive than alternatives if you need advanced features
- Less suitable for large inventories on lower-tier plans
- Customer support limited to email on lower-tier plans
| Plan | Price (Monthly) | Features |
|---|---|---|
| Free | $0 | Up to 10 products, basic features |
| Venture | $15 | Up to 100 products, abandoned cart recovery |
| Business | $35 | Up to 2,500 products, multi-channel selling |
| Unlimited | $99 | Unlimited products, priority support |
All paid plans include no transaction fees and mobile POS. Prices are based on annual billing.
Who Should Use Ecwid?
Ecwid is ideal for:
- Small businesses with existing websites looking to add ecommerce functionality
- Entrepreneurs wanting to sell across multiple channels and platforms
- Businesses with a mix of online and offline sales
- Those who need a multilingual store for international selling
- Small to medium-sized stores with straightforward product offerings
- Sellers looking for a cost-effective solution with a free starting option
What Users Say
“Ecwid was a game-changer for my business. I could keep my existing website and easily add a professional online store. Plus, managing sales across my website, Facebook, and in-person is so simple now.” – Rachel, artisanal food producer
“The multi-channel selling feature is fantastic. I can manage all my product listings across different platforms from one dashboard. It’s saved me so much time.” – David, vintage book seller
Ecwid stands out as one of the best ecommerce website builders for small business owners who need flexibility in their selling approach. Its ability to integrate with existing websites and facilitate multi-channel selling makes it a versatile choice for businesses looking to expand their online presence without overhauling their current setup.
While it may not offer the comprehensive design tools of some all-in-one website builders, Ecwid’s focus on ecommerce functionality and ease of use make it an excellent choice for businesses prioritizing selling capabilities over extensive site customization. The platform’s free plan also makes it an attractive option for small businesses or those just starting out in ecommerce, allowing them to test the waters without financial commitment.
#10. Shift4Shop: Feature-Rich Platform for U.S.-Based Small Businesses Seeking Growth
Shift4Shop, formerly known as 3dcart, is a robust e-commerce platform designed for U.S.-based businesses. It offers a comprehensive set of features typically associated with higher-priced platforms but maintains a competitive pricing structure, including a free plan for those using their payment processing. Approximately 22,000 merchants utilize Shift4Shop, making it a popular choice among small to medium-sized enterprises looking for an effective online selling solution.
Key Features
- Unlimited products, bandwidth, and storage on all plans
- 100+ mobile-responsive themes
- Advanced SEO tools and features
- Built-in blog functionality
- Multi-channel selling (eBay, Amazon, Facebook, etc.)
- Real-time shipping rates from major carriers
- Abandoned cart recovery
- Customer relationship management (CRM) tools
- Product comparison tools
- Gift registries and wishlists
- Recurring billing for subscriptions
- Dropshipping features
- Built-in email marketing tools
- API access for custom development
Pros
- Feature-rich platform even on lower-tier plans
- Free plan available for U.S. merchants using Shift4 Payments
- No transaction fees on any plan
- Strong SEO and marketing tools
- Excellent inventory management capabilities
- 24/7 phone, chat, and email support
Cons
- Free plan limited to U.S.-based businesses
- Steeper learning curve due to extensive features
- Template designs not as modern as some competitors
- Can be complex for very small businesses or beginners
- Limited app marketplace compared to some alternatives
| Plan | Price (Monthly) | Features |
|---|---|---|
| Free | $0 (with Shift4 Payments) | All features included, U.S. businesses only |
| Basic | $29 | All core features, for non-U.S. businesses |
| Plus | $79 | Advanced features, priority support |
| Pro | $229 | Additional advanced tools, fastest support |
All plans include unlimited products, no transaction fees, and 24/7 support.
Who Should Use Shift4Shop?
Shift4Shop is ideal for:
- U.S.-based small businesses looking for a feature-rich platform at no cost
- Entrepreneurs planning for rapid growth and scalability
- Businesses with complex product catalogs or inventory needs
- Those who need advanced ecommerce features without high monthly costs
- Small to medium-sized businesses comfortable with a more complex platform
- Stores requiring strong SEO and marketing tools built-in
What Users Say
“The amount of features Shift4Shop offers for free is incredible. It’s like getting an enterprise-level solution without the enterprise-level price tag.” – Mark, electronics retailer
“I was hesitant about the learning curve, but the support team has been amazing. Once you get the hang of it, the power and flexibility of the platform are unmatched for the price.” – Laura, specialty food store owner
Shift4Shop stands out as one of the best ecommerce website builders for small business owners who need advanced features and are willing to invest time in learning a more complex system. Its unique free plan for U.S. businesses using Shift4 Payments makes it an extremely attractive option for those looking to maximize functionality while minimizing costs.
While the platform may be overwhelming for complete beginners or very small businesses, its comprehensive feature set and scalability make it an excellent choice for businesses with plans for growth. The strong focus on SEO and marketing tools also provides valuable support for businesses looking to increase their online visibility and sales.
Shift4Shop’s offering is particularly compelling for U.S.-based businesses that can take advantage of the free plan, essentially providing enterprise-level ecommerce capabilities at no monthly cost. However, even for businesses outside the U.S. or those using different payment processors, the feature-to-price ratio remains highly competitive in the ecommerce platform market.
Best Free Ecommerce Website Builder for Small Business
For small businesses on a tight budget, free ecommerce solutions can be a great starting point. Let’s explore some of the best free ecommerce website builders for small business needs:
Shopify Lite
- Price: $9/month (not free, but very affordable)
- Best for: Businesses that want to add a simple “Buy” button to an existing site or sell on social media
Features:
- Sell on Facebook and Messenger
- Use Shopify’s POS for in-person sales
- Accept credit card payments
Limitations:
- No standalone online store
- Limited customization options
Weebly Free Plan
- Price: $0/month
- Best for: Very small businesses just starting out
Features:
- Sell up to 10 products
- 500MB storage
- Community support
Limitations:
- 3% transaction fee
- Weebly ads on your site
- Limited features and customization
WooCommerce
- Price: Free plugin (hosting costs apply)
- Best for: Businesses already using WordPress or those comfortable with more technical setup
Features:
- Unlimited products
- Extensive customization options
- Large plugin ecosystem
Limitations:
- Requires separate hosting (typically $5-$20/month)
- Can be complex for beginners
- Some extensions are paid
Square Online Free Plan
- Price: $0/month
- Best for: Businesses that also sell in-person with Square POS
Features:
- Unlimited products
- Syncs with Square POS
- Built-in SEO tools
Limitations:
- 2.9% + $0.30 transaction fee
- Square branding on your site
- Limited customization options
When choosing a free ecommerce website builder for small business, consider these common limitations:
- Higher transaction fees
- Limited product listings
- Fewer design and customization options
- Platform branding on your site
- Basic features only; advanced tools require upgrades
- Limited customer support
While free plans can help you start selling online without upfront costs, they often aren’t suitable for long-term growth. As your business expands, you’ll likely need to upgrade to a paid plan for essential features like custom domains, removed branding, and advanced marketing tools.
Ultimately, the best free option depends on your specific needs. If you’re tech-savvy and want full control, WooCommerce might be ideal. For simplicity and POS integration, Square Online could be the better choice. Weebly works well for those needing a straightforward solution, while Shopify Lite is perfect for adding e-commerce to an existing site or social media presence.
How to Choose the Best Ecommerce Website Builder for Your Small Business
Picking the right ecommerce platform for your small business can feel overwhelming. Here’s a step-by-step guide to help you make the best choice:
Define your business goalsThink about what you’re selling. Are you offering physical products, digital downloads, or services? Each type might need different features. Also, consider your growth plans. A platform that works for 10 products might not be ideal if you plan to expand to 1000.
Assess your tech skills
Be honest about your comfort level with technology. Some platforms are more user-friendly for beginners, while others offer more control but require some technical know-how.
Set your budget
Consider both immediate and long-term costs. Remember, the cheapest option isn’t always the best value. Factor in transaction fees, add-ons, and potential upgrade costs as your business grows.
List must-have features
What’s non-negotiable for your store? This might include:
- Multiple payment options
- Mobile-responsive design
- SEO tools
- Inventory management
- Marketing features
- Multilingual support
Consider design needs
Do you want a highly customizable site, or are you happy with a more templated approach? Some builders offer more design flexibility than others.
Check integration options
Make sure the platform can connect with other tools you use or plan to use, like accounting software or email marketing services.
Evaluate customer support
Good support can be crucial, especially when you’re starting out. Look at the types of support offered (email, chat, phone) and their availability.
Try before you buy
Most ecommerce website builders for small business offer free trials. Use these to test drive your top choices. This hands-on experience can be invaluable in making your final decision.
Which E-commerce Website Builder is Right for You?
After exploring the top options for best ecommerce website builders for small business, it’s clear that there’s no one-size-fits-all solution. Your ideal choice depends on your specific needs, skills, and goals. Let’s recap some key points to help you decide:
For all-around ecommerce power:
Shopify stands out with its robust features, scalability, and extensive app marketplace. It’s a solid choice if you’re serious about growing your online business and don’t mind a slight learning curve.
For design flexibility and ease of use:
Wix offers a great balance of attractive templates and user-friendly editing. It’s perfect for creative businesses that want control over their store’s look without needing coding skills.
For WordPress users:
WooCommerce is the go-to option if you’re already comfortable with WordPress. It offers unmatched flexibility and is ideal for those who don’t mind a more hands-on approach.
For beginners on a budget:
Weebly (by Square) provides a straightforward, affordable solution that’s easy to use. It’s great for small businesses just starting out in the online world.
For U.S.-based businesses seeking advanced features:
Shift4Shop offers an impressive array of features at no cost if you use their payment processing, making it an attractive option for American small businesses ready to grow.
Most of these platforms offer free trials or demos. We encourage you to take advantage of these offers to get hands-on experience before making your final decision. This practical testing can provide invaluable insights into which platform feels most comfortable and aligns best with your business needs.
Ultimately, the best ecommerce website builder for your small business is one that fits your budget, matches your technical skills, and provides the features necessary to sell your products effectively. As your business grows, don’t be afraid to reassess your needs and switch platforms if necessary.
With the right ecommerce platform, you’ll be well-equipped to bring your small business to the online marketplace and start reaching customers far beyond your local area. Happy selling!
What is the best ecommerce website builder for small businesses?
There’s no single “best” option for all small businesses. Shopify is great for robust features and scalability. Wix shines in design flexibility. WooCommerce works well for WordPress users. Your best choice depends on your specific needs, budget, and technical skills.
Which website builder offers the best ecommerce features for small businesses?
Shopify and BigCommerce lead in comprehensive ecommerce features. They offer advanced inventory management, multichannel selling, and extensive payment options. However, Wix and Squarespace also provide solid ecommerce tools that suit many small businesses.
Are there any free ecommerce website builders suitable for small businesses?
Yes, several platforms offer free plans. WooCommerce is free but requires separate hosting. Square Online and Ecwid have free plans with basic features. Remember, free plans often have limitations like transaction fees or limited product listings.
How do I choose the best ecommerce platform for a small business?
Consider your budget, technical skills, and specific business needs. Think about the number of products you’ll sell, desired features, and growth plans. Try free trials to test platforms hands-on before deciding.
What are the top website builders for small business ecommerce needs?
Shopify, Wix, BigCommerce, Squarespace, and WooCommerce are often considered top choices. Each has strengths in different areas like ease of use, design flexibility, or advanced features.
Can I use a free ecommerce website builder to start my small business?
Yes, you can start with a free plan on platforms like Square Online, Ecwid, or WooCommerce. However, as your business grows, you’ll likely need to upgrade to access more features and remove platform branding.
Which ecommerce website builders are best for beginners in small businesses?
Wix, Weebly, and Squarespace are known for their user-friendly interfaces and are great for beginners. They offer drag-and-drop editors and don’t require coding knowledge.
Do ecommerce website builders offer tools for small business growth?
Yes, most provide tools for growth. Look for features like SEO tools, email marketing integrations, abandoned cart recovery, and analytics. Platforms like Shopify and BigCommerce offer particularly strong tools for scaling businesses.
What is the difference between paid and free ecommerce website builders for small businesses?
Free plans often have limitations like transaction fees, fewer products, and platform branding on your site. Paid plans typically offer more features, customization options, and professional-looking stores without ads.
How do website builders support small business ecommerce marketing and SEO?
Many builders offer built-in SEO tools, helping you optimize product descriptions and metadata. Some provide email marketing integrations, social media selling options, and blog features to support your marketing efforts. Shopify and BigCommerce are particularly strong in this area.
Citations:
- Shopify: As of September 2024, there are 5.46 million live Shopify stores and approximately 4.47 million daily active users on the platform.
- Squarespace: Squarespace powers over 314,000 active online stores and has over 4.9 million unique subscriptions as of 2024.
- Weebly: Weebly powers more than 1 million online stores, with a user base of over 50 million users.
- Zyro: Currently, over 1 million users are utilizing Zyro to build their online stores, reflecting its growing popularity among small business owners (not explicitly referenced but generally accepted).
- BigCommerce: There are approximately 95,000 merchants using BigCommerce, with significant gross merchandise volume reported.
- WooCommerce: WooCommerce powers over 6.5 million websites, making it one of the leading e-commerce solutions available globally.
- Wix E-commerce: Currently, there are over 2.1 million live websites utilizing Wix’s e-commerce solution.
- Ecwid: Ecwid serves approximately 897,000 online stores, showcasing its appeal among small to medium-sized enterprises.
- GoDaddy: GoDaddy has around 164,934 live stores using its online store platform.
- Shift4Shop: Shift4Shop has a customer base of over 22,000 merchants using the platform.
